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Intel Launches Immersive Highlights with Manchester City Giving Sports Fans New Perspectives

What’s New: Intel Sports expands the power of Intel® True View, the leading immersive media technology in sports, with the introduction of immersive highlights launching with English Premier League Champions Manchester City on Sept. 20. Building on the partnership they started in 2019, Manchester City and Intel have collaborated to bring this interactive experience to fans worldwide for the first time.

“Intel’s pursuit of next-generation immersive media experiences continues with the launch of immersive highlights, marking another step forward in re-imagining the sports experience for fans. Intel and Manchester City share a common goal of leveraging technology to deliver amazing experiences to fans, and we’re thrilled to extend our partnership with the Premier League champions with a new technology launch that will create new ways to tell the story of sports.”
– James Carwana, Intel vice president and general manager of Intel Sports

Why It Matters: Technology creates incredible opportunities for the sporting world, along with new challenges caused by exponential increases in data processing to support the tech. Intel’s computing backbone enables new and immersive user experiences like immersive highlights, enabling sports fans to relive the greatest moments of a match from any angle, right in the palms of their hands.

“The way which our fans consume the sport they love is constantly changing,” said Nuria Tarre, chief marketing officer of City Football Group. “We always want to find new and exciting ways of engaging our global and growing fan base, whether through new technology, great content or fun and engaging platforms. This next step in our relationship with Intel True View combines all three to bring our fans even closer to the action. We are proud to be the first team in the world to hand fans control of how they view immersive highlights. It is another example of how we continue to apply an innovative mindset to connecting with our fans and running our organization in a dynamic and sustainable way.”

Immersive highlights will deliver a completely new view of Manchester City and Etihad Stadium by:

  • Giving fans control over what they want to see from key positions on the pitch, providing more freedom, choice and personalization while watching highlights enabled by Intel True View.
  • Putting fans in the middle of the action to see what it’s like to be on the pitch and better understand key choices and match strategy.


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How It Works: Immersive highlights are captured with Intel True View volumetric video and published to a mobile app where fans can select a player and take control by spinning and shifting the perspective for a complete 360-degree, volumetric vantage point. Fans interact with a video highlight by selecting a single player’s perspective and then swiping or moving the mobile device to view the key moment through the player’s eyes.

Intel True View uses a series of strategically positioned cameras that capture volumetric (pixels with volume) data to create unique 360-degree and 3D game action highlights. Etihad Stadium is equipped with dozens of 5K ultra-high-definition cameras, as well as on-premises Intel servers powered with Intel® Core™ and Intel® Xeon® processors to crunch up to 1 terabyte of data for each 30-second clip.

Where to See It: With immersive highlights, Manchester City fans are gaining exclusive access to a new level of choice and control with their viewing experience. Immersive highlights will be available on the official Manchester City app available for iOS and Android devices: Apple App Store | Google Play Store

More Context: Through partnerships with leading sports organizations like Manchester City, Intel is driving the next wave of powerful technologies that will transform the sports experience for the next generation of fans. For information, visit Intel Sports’ page.

Über Intel

Intel (Nasdaq: INTC) ist eines der führenden Unternehmen in der Entwicklung zukunftsweisender Technologien, von denen Menschen auf der ganzen Welt profitieren. Inspiriert durch das Mooresche Gesetz arbeiten wir ständig an der Weiterentwicklung unserer Halbleiter-Produkte, um Kunden bei der Bewältigung ihrer größten Herausforderungen bestmöglich zu unterstützen. Wir implementieren intelligente Technologien und Lösungen in der Cloud, im Netzwerk und in allen Geräten dazwischen. Dadurch nutzen wir das volle Potenzial von Daten, die Unternehmen und Gesellschaft verbessern.

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